Founded by celebrity hairstylist and entrepreneur Jen Akin in 2015, OUAI has become known for offering luxe “haircare you can… Read More
It’s that time again. Sephora’s big blowout event is here for discounts across the store, from haircare to skincare to… Read More
When it comes to my (lengthy, perhaps over-the-top) grooming routine, I have high standards for which products make the cut.… Read More
In the past two decades, my hair has been on a journey, to say the least. Now in my mid-30s,… Read More
It looks like you’ll be heading to Ulta more than ever in 2020. In retail news, Ouai just brought its… Read More
Scroll To See More Images Whether it’s super dry shampoo or curl-enhancing jelly, OUAI really is a great brand to… Read More
Celebrity hairstylist and beauty entrepreneur Jen Atkin is expanding the Ouai brand outside of haircare. With the new Chill Pills,… Read More
It’s hard to get that excited about a body wash. Especially when I’m usually so quick jumping in and out… Read More
There are some weeks I feel like my life is all together. My bedroom is organized, I’m sleeping seven hours… Read More