Tag Archives: Launch

Victoria Beckham Beauty Launch at London Fashion Week

vb beauty shadow

It’s been years since Spice-Girl-turned-fashion-designer Victoria Beckham announced she’s launching her own beauty brand. She’s done a collaboration with Estée Lauder, but this is Beckham’s first beauty brand to call her own. Beckham and her co-founder Sarah Creal have been teasing the drop for months, posting BTS photos from a photoshoot and also inside the […]

Kim Kardashian’s SKIMS Launch Made $2 Million Within Minutes

Exclusive TMZ/Getty Composite Kim Kardashian still has the Midas touch … because her SKIMS Solutionwear raked in millions of dollars only minutes after going on sale. Sources connected to the launch tell TMZ … SKIMS pushed $2 million in product within the first few minutes of Kim’s campaign going live Tuesday, and nearly every piece […]

Innisfree Sephora Launch Is Seriously Exciting


Just months after opening a huge new store in Santa Monica, CA, best-selling Korean beauty brand Innisfree is expanding into Sephora. Now there are even more places to pick up the Amore Pacific-owned brand’s serums, face masks, moisturizers, face washes, toners, sleeping masks and more. Though makeup, haircare and body products will be exclusive to […]

Jay-Z, NFL Launch Inspire Change Program, Meek Mill & Meghan Trainor Join

TMZ/Getty For Jay-Z, the best defense is a good offense — he’s wasting no time putting his controversial NFL partnership to work by launching a new apparel line to fund social change … and enlisting his pal, Meek Mill. The NFL and Jay’s Roc Nation just announced a new Inspire Change apparel line and a […]

Millie Bobby Brown’s Florence Launch Outfit Is Totally Early 2000’s

brit and jt1 Millie Bobby Brown Looks Like an Early 2000’s Popstar In This Canadian Tuxedo, and I Don’t Hate It

Welcome to 2019, where everything we used to make fun of is cool again—including looks from the early aughts. This has truly become a year of repurposing previously vetoed looks (especially, as I said, from the early 2000s) and turning them into sartorially acceptable ensembles. At the launch of Florence, Millie Bobby Brown’s new makeup […]

Virtue Sephora Is My Favorite Hair Mask Launch

virtue shampoo

Not to be dramatic or anything but I’m on a bit of a hair journey. After being blonde for a decade, and bleach-and-tone for the last few years, I sustained some serious breakage. I’ve since gone close to my natural brunette, but I’m still rehabbing my strands. Virtue haircare’s Sephora launch couldn’t come at a […]

Kim Kardashian Thanks Paris Hilton For Her Career Launch In New Video – Hollywood Life

Kim Kardashian West and Paris Hilton

Kim Kardashian knows how she got her come up in the world, pre-sex tape. She’s now thanking former best friend Paris Hilton for launching her career, saying she’d ‘do anything’ for her ex BFF. The world first got to know Kim Kardashian as Paris Hilton‘s closet organizer turned BFF and party pal in the early […]

Sunday Riley Ulta Launch Is Making Waves in the Beauty World

sunday riley cleanser Cult Fave Sunday Riley Is About to Launch at Ulta

Just when you think Ulta can’t get any better, can’t add another amazing brand, in comes a cult-favorite skincare company to use your Rewards points on. Sunday Riley is officially coming to Ulta, launching first in 300 stores and online with the entire line. That’s right—not just a few products but all of them, as […]

Dr. Barbara Sturm Sephora Launch Is Here to Save Your Skin

dr barbara sturm This Celebrity Favorite Brand is Coming to Sephora and You’ll Be Obsessed

When you hear that Emma Roberts, Jaime King and Gigi Hadid all use a certain skincare brand, you’re probably going to wonder what it’s all about. Well, with Dr. Barbara Strum’s products coming to Sephora, you’re about to find out. The brand is currently sold at Nordstrom, Neiman Marcus and Blue Mercury (to name a […]

Ethique Target Launch Is Entirely Waste-Free Haircare

ethique shampoo

Even if you recycle religiously, do your best to stay away from single-use plastic and always take a tote bag to the grocery store, it’s pretty hard to live super environmentally cautious. Sure, you say no to a water bottle but what about your shampoo bottle? Ethique is a new line at Target that’s trying […]