It’s been years since Spice-Girl-turned-fashion-designer Victoria Beckham announced she’s launching her own beauty brand. She’s done a collaboration with Estée Lauder, but this is Beckham’s first beauty brand to call her own. Beckham and her co-founder Sarah Creal have been teasing the drop for months, posting BTS photos from a photoshoot and also inside the […]
Tag Archives: Launch
11
Sep
Sep
Exclusive TMZ/Getty Composite Kim Kardashian still has the Midas touch … because her SKIMS Solutionwear raked in millions of dollars only minutes after going on sale. Sources connected to the launch tell TMZ … SKIMS pushed $2 million in product within the first few minutes of Kim’s campaign going live Tuesday, and nearly every piece […]
30
Aug
Aug
Just months after opening a huge new store in Santa Monica, CA, best-selling Korean beauty brand Innisfree is expanding into Sephora. Now there are even more places to pick up the Amore Pacific-owned brand’s serums, face masks, moisturizers, face washes, toners, sleeping masks and more. Though makeup, haircare and body products will be exclusive to […]
30
Aug
Aug
TMZ/Getty For Jay-Z, the best defense is a good offense — he’s wasting no time putting his controversial NFL partnership to work by launching a new apparel line to fund social change … and enlisting his pal, Meek Mill. The NFL and Jay’s Roc Nation just announced a new Inspire Change apparel line and a […]
27
Aug
Aug
Welcome to 2019, where everything we used to make fun of is cool again—including looks from the early aughts. This has truly become a year of repurposing previously vetoed looks (especially, as I said, from the early 2000s) and turning them into sartorially acceptable ensembles. At the launch of Florence, Millie Bobby Brown’s new makeup […]
20
Aug
Aug
Not to be dramatic or anything but I’m on a bit of a hair journey. After being blonde for a decade, and bleach-and-tone for the last few years, I sustained some serious breakage. I’ve since gone close to my natural brunette, but I’m still rehabbing my strands. Virtue haircare’s Sephora launch couldn’t come at a […]
18
Aug
Aug
Kim Kardashian knows how she got her come up in the world, pre-sex tape. She’s now thanking former best friend Paris Hilton for launching her career, saying she’d ‘do anything’ for her ex BFF. The world first got to know Kim Kardashian as Paris Hilton‘s closet organizer turned BFF and party pal in the early […]
06
Aug
Aug
Just when you think Ulta can’t get any better, can’t add another amazing brand, in comes a cult-favorite skincare company to use your Rewards points on. Sunday Riley is officially coming to Ulta, launching first in 300 stores and online with the entire line. That’s right—not just a few products but all of them, as […]
29
Jul
Jul
When you hear that Emma Roberts, Jaime King and Gigi Hadid all use a certain skincare brand, you’re probably going to wonder what it’s all about. Well, with Dr. Barbara Strum’s products coming to Sephora, you’re about to find out. The brand is currently sold at Nordstrom, Neiman Marcus and Blue Mercury (to name a […]
25
Jul
Jul
Even if you recycle religiously, do your best to stay away from single-use plastic and always take a tote bag to the grocery store, it’s pretty hard to live super environmentally cautious. Sure, you say no to a water bottle but what about your shampoo bottle? Ethique is a new line at Target that’s trying […]