Tag Archives: Darlings

Sephora Social Darlings Is All About the Influencer

dominique cosmetics palette

Previously, only the major beauty companies released buzzy productsβ€”L’OrΓ©al, Unilever and EstΓ©e Lauder, to name a few. Now, beauty influencers and celebrities with a big enough following can release a brand on their own. It sometimes works well (Huda Kattan) and sometimes doesn’t (Jaclyn Hill). Sephora is banking on those big beauty bloggers with its […]