Tag Archives: Brands

Sparked Ulta Beauty is Making It Easier to Discover New Brands

Scroll To See More Images I can only imagine how difficult it is to make noise in a store as big as Ulta when you’re a newbie brand trying to climb the ranks and get actual face time with customers. Thankfully, someone at Ulta recognized the struggle too because now we have Sparked at Ulta […]

Essie Expressie Nail Polish Is the Brand’s First New Formula Since 2017

essie expressie air dry

All of us who do our own nails know the struggle of waiting for polish to try. It feels like it takes forever and even when you think it’s good to go, you bump your nails and the polish dents. The worst. Essie Expressie nail polish is hoping to change that. The popular polish brand […]

Sally Hansen Natural Nail Polish Is the Brand’s First Vegan Formula

romantic peach

I’ve been a vegetarian my whole life and a beauty editor for a decade and even I didn’t know that not all nail polish is vegan. But Sally Hansen’s new natural nail polish is. You might be surprised to learn that certain polish formulas are made with carmine, which is derived from insects, as well […]

These Are the Brands Instagram’s It-Girls Are Obsessed With

Fashion These Are the Brands Instagram’s It-Girls Are Obsessed With We did the scrolling so you won’t have to. Before you begin navigating the endless conundrum that is online shopping, you might want to start with these six brands. by Team Yoyokulala | November 25, 2019 Too much of anything is bad. Mark Twain didn’t know it […]

Black Owned Beauty Brands to Shop For the Holidays in 2019

Scroll To See More Images Ready, set…exhale. Though Black Friday and Cyber Monday have yet to arrive, I’m determined to get through it all in one piece. In other words, I want to avoid throwing all caution to the wind because the last thing I need this holiday season is a negative balance. It’s never […]

Flamingo Mons Mist Is the Brand’s Next Launch for Your Bush

flamingo mist

Pubic hair. We all have it but for some reason, many of us feel uncomfortable talking about it. Whether you shave, wax, laser or just leave it full and bushy, pubic hair is a personal preference. Flamingo Mons Mist is a new product from the affordable razor brand and one that celebrates pubic hair in […]

Huda Beauty Mercury Retrograde Eyeshadow Palette Is the Brand’s Most Unique Yet

mercury retrograde

Another day, another Huda Beauty eyeshadow palette but listen up—this one is a bit different than the others. The Mercury Retrograde Palette is cool-toned with 18 shades inspired by Crystal Aurora Borealis, a clear crystal with an iridescent coating that reflects pink, purple and blue colors when in the light. “Mercury Retrograde has a challenging reputation […]

18 Nut-Free Halloween Candy Brands to Give Out This Halloween 2019

Scroll To See More Images Welcome to another round of sp00ky szn, my friends. If you’re planning to hand out candy to trick-or-treaters this year—or just hosting a party and need some sweet treats for guests to snack on—well, mind if we share our recs? Halloween candy doesn’t need to be something you stress over, […]

Brands That Support Mental Health Awareness: Ban.do, Boohoo & More

Scroll To See More Images Today is World Mental Health Day, and while I personally feel that this arena of wellbeing should be acknowledged and included in mainstream discourse every day, I’m glad that the cause has at least, garnered a bit more recognition and earned its own “holiday.” And frankly, it’s a sector of […]

Beauty & Fashion Brands Supporting Breast Cancer Awareness

Scroll To See More Images October is Breast Cancer Awareness month, and plenty of our favorite fashion, beauty and lifestyle brands are supporting the case. While most of us are likely familiar with now infamous pink ribbon motif, many brands are supporting Breast Cancer Awareness this month by donating proceeds from sales to various organizations […]