Sisqo has claimed that his fan-favorite track, “Thong Song,” helped to increase the lingerie’s sales by a whopping 60 percent.
“Once I realized how big the song was. I was like we need to go and talk to Victoria’s Secret. But everything was moving so fast, it got away from us. By the time the song had blown up, we went to go have a meeting with Victoria’s Secret,” Sisqo had told Def Jam Recording.
“They were like, ‘As much as we love the song, and you seem like a great guy … but thong sales have already gone up 80%. They had got their bag already. But fast forward 20 years later, and we laughed all the way to the bank too.'”
He also opened up about the first time that he ever laid his eyes on a thong:
“I meet this girl, and I wasn’t married or nothing back then, so we get back to the crib, and you know, I’m rounding second base and next thing you know, she starts to come up out of her clothes, and I see this … this … THING. I was like, ‘What is that?!’ She was like, ‘It’s a thong!’ I was like, ‘A THONG?!’ … The next day I call all my boys, and I’m like, ‘Gather around, let me tell you tale. I saw this THING. It was like dental floss, but it was underwear. She called it a thong.”