Cherry Is The Ultimate Beauty Power Player

Is ITG obsessed with cherries? Kind of. It started back in December at our holiday shoot. Studios are not the most, um, glamorous of places, so someone (probably Daise) had the bright idea to burn one of the candles in our gift guide early on. It was Sidia’s Pyro candle, and while we already knew it smelled good (that’s why we were shooting it!), we had no idea we’d become Pyro-crazed. It’s all we talked about all day! (Mid-morning: “Oh my God, your perfume is amazing, what is it?” “It’s the candle!” Coffee break: “Mmmm, smells like cherry candy.” One hour before wrapping: “Can you move the candle closer to me?) By the time the shoot was over, another one was planned: We needed to celebrate all things cherry.

Valentine’s Day is the perfect holiday to double down on a cherry obsession. If you’re celebrating with someone, a sexy, smooth cherry perfume is the on-the-nose complement to what can be an unwieldy saccharine day. On the other hand, if you’re alone, a cherry manicure is perfect eye candy. And then there are the lips—so many cherry lips. Scroll down to see what we mean.