Mr. Potato Head is catching up with the times, he’s now just Potato Head … and it’s all about getting rid of traditional gender norms.
Hasbro is dropping the “Mr.” and rebranding its iconic spud toys this fall, giving children a blank canvas to create a potato family however they see fit.
The toy giant says it wants to move away from the nuclear family and give kids a chance to go with what feels natural to them … build whatever kinda potato fam ya want, and those spuds can wear whatever they want.
It’s a huge shift for Hasbro … the company launched the OG Mr. Potato Head way back in 1952, and followed it up the next year with a Mrs. Potato Head complete with her own set of accessories. Plus, it was only 8 years ago that Hasbro celebrated the original potato couple’s 60th anniversary with a special box set.
Now, Hasbro says the new toy sets won’t present kids with the same family structure you played with as a tyke.