“Hosting? Plan a super spread.” That’s the tone deaf holiday advertisement that’s got an east coast supermarket chain bending over backwards to say sorry for its brain fart.
Giant Food ran the full page ad in its own magazine, slapping the slogan in bold letters in front of a backdrop of grub synonymous with sharing … including a shrimp cocktail platter, fruit tart and a cheese board.
The advertisement is encouraging folks to host holiday parties and entertain guest with foods that are easy to get your hands on and share — but it’s doing so using a phrase synonymous with COVID-19 outbreaks … and as the virus is surging around the country. Basically, a horrible time for a “super spread.”
As you know, health and government officials across the country are discouraging folks from getting together for large gatherings with Thanksgiving and the holidays fast approaching … warning against potential super spreader events.
The supermarket chain — which has stores in Delaware, Maryland Virginia and DC — should have known better … after all, they’re operating in Joe Biden and Dr. Fauci‘s backyards … and now it’s apologizing.
Giant Foods says … “While, in hindsight, the choice of words was a poor one, Giant had no intentions of insensitivity.”