Star Wars actor John Boyega has walked away from his role as global ambassador for brand Jo Malone, after he was replaced in an ad that was aired in China.
“I have decided to step down as Jo Malone’s global ambassador. When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign. It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign,” he wrote on Twitter.
He continued, “Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. The film celebrated my personal story– showcasing my hometown, including my friends and featuring my family.”
Boyega says he won’t stand for brand trading out his culture.
Here’s what Jo Malone had to say:
"I think of course we would love to have everybody there," Dance Moms star Kalani… Read More
Getty Images With nine Grammys, Mary J. Blige has been baring her soul about her… Read More
Haley Pullos got thrown into jail this week over her DUI case -- and from… Read More
Martin Freeman took some heat for his involvement in a sex scene with Jenna Ortega,… Read More
April 29, 2024 Dress: Zara // Necklace: Zara // Bag: Mango // Shoes: Target //… Read More
Getty Images On Saturday, Sophia Bush and her girlfriend Ashlyn Harris made their red-carpet debut… Read More