Lauren Conrad Beauty Is the New Clean Makeup Line from LC

Another day, another celebrity makeup line. We’re anxiously waiting for Selena Gomez’s brand, just checked out Addison Rae’s and use Rihanna’s on the daily. Now, Lauren Conrad Beauty is here from your fave, LC. Whether you obsessively watched The Hills or just use the crying GIF and the iconic quote, “I want to forgive you and I want to forget you” whenever you get the chance, Conrad evokes some serious nostalgia. We have a feeling this new (clean!) brand will be pretty successful.

“We’ve been working for years to create a line that’s clean, environmentally friendly, ethically sourced and vegan—and all available at accessible price points without sacrificing quality,” Conrad said in a statement. “I couldn’t be prouder of the results, like our tree-free cartons, our gorgeous lipsticks (which come in a new, fully recyclable lipstick tube), and our long-lasting liquid eyeliner. My hope is that Lauren Conrad Beauty helps you celebrate your own natural beauty and brings joy to your beauty routine.”

Image: Lauren Conrad Beauty.

The line includes five “essentials” that scream LC. Yes, there’s black eyeliner, of course! You don’t have to wait to try it out. Lauren Conrad Beauty is already here. Shop the entire line, below.

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