On Monday, Ja Rule went viral after he featured in a commercial for a local gyro spot went viral — he says he’s a marketing genius.
“I’m a marketing genius, and this is all working exactly how I wanted it to,” Ja told Page Six. “I did this commercial on the TV show that I’m doing with [LA Lakers star] Dwight Howard, Bella Thorne and Bruce Willis’ daughters, all kinds of people … the premise of the show is we create our own TV shows within the show.”
He continued, “So I took the small mom-and-pop shop called Papa Cristo’s that was struggling during [the coronavirus pandemic] to help them out … I came up with this idea that I would do this silly-ass, cheesy ’80s, ’90s [style] commercial, and people will hate on it and try to clown me, and it will go viral, and of course it did. Half of it is for charity [No Kid Hungry], and Papa Cristo’s gets a lot of free publicity.”