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With every new day comes the inevitable promises to yourself that you’ll do an at-home workout, take longer walks with the dog or actually go on a hike for once. Trying to fit exercise into our daily lives can feel like a chore, which is why having something cute to wear while working out is oh-so important. Luckily, there are quite a few Black-owned fitness brands available to shop these days. The selection is nowhere near as robust as white-owned activewear brands—surprise, surprise—which is why it’s even more important to put our money where our mouths are and support these Black-owned businesses. So whether it’s taking a walk to your favorite coffee shop or going on a run around the neighborhood (More power to you… I could never.), you’re going to want all the excuses to wear pieces from these Black-owned activewear brands.
For those who live to do yoga each morning or those who just like to lounge around the house in athleisure, treat yourself to a few articles of clothing from the 10 Black-owned fitness brands we’ve rounded up below. If you’re anything like me, you’ll understand just how important cute clothing can be in motivating one to get up and move a little. Exercising is much more fun when you like your outfit—so snag a cute fitness ensemble and support Black-owned businesses at the same time! It’s a no-brainer and a win/win situation.
Because Black-owned activewear brands are a bit more niche than other types of clothing, we rounded up several you can shop from now. Leggings, crop tops, sports bras and bike shorts are available in spades from these fitness brands. Even if you just end up binging a new show on Netflix, at least you’ll look super cute.
CultureFit Clothing
The founders of CultureFit Clothing represent their West African culture through all the gorgeous pieces on the site. You can find everything you need for your workout—from bras and tops to leggings and even yoga mats. So go ahead and stock up on a few of their oh-so-pretty printed activewear pieces.
PRU Apparel
Bold colors and patterns abound in PRU Apparel’s activewear collection. Whether you’re in the market for some seriously cute workout shorts or a crop top that’s both cute and functional, you’re sure to find it on this Black-owned activewear brand’s site. Your morning run will never look the same.
Glamourina
Glamourina’s activewear collections are fashion meets function meets size-inclusivity. Available in swoon-worthy patterns and sizes small to 4X, there’s so much to love about this brand. Glamourina is not only Black-owned and woman-owned, but it’s also focused on putting women of color first.
Yema
Not all activewear is made for high-performance—some is made for looking cool and athletic. Yema’s athleisure collection is beyond anything you’ve seen before. With bright and fun designs and styles that will definitely make you stand out in a crowd, Yema is a can’t-miss brand.
Eleven By Venus Williams
Calling all tennis players! Eleven by Venus Williams is the brand you don’t want to pass up. If you’re not a tennis player, though, have no fear. This activewear brand created by Venus Williams is chock-full of all types of ensembles. Whether you wear these looks on the court, on a run or on the couch, you’re sure to look so good.
Kemetic Knowledge
Before ancient Egypt was actually called Egypt, the land was known as Kemet—and the people who lived there are the oft-forgotten originators of much of today’s knowledge. Kemetic Knowledge isn’t just an activewear brand; it also draws attention to Africans’ importance by honoring them through clothing.
Full Court
Full Court is an independent activewear brand started by Marguerite Wade. While the brand originally started as tennis wear, intending to combat the lackluster activewear options available for women at the time, it’s now become a full-blown sportswear brand full of moister-wicking and fashion-forward pieces.
Lornah Sports
Lornah Sports started as a vision of Lornah Kiplagat. Her goal was to create an activewear and running clothes brand inspired by Africa—and boy, did she do it. With gorgeous African-inspired patterns on leggings, tops, jackets and more, you’re definitely want to check out all of what Lornah Sports has to offer.
Ju’Nae Fit
Whether you’re an avid runner who wants some new chic gear or you’re simply looking for a pair of bike shorts to pair with your favorite oversized blazer, Ju’Nae Fit has it all. Their collections sell out fast, though, so if you see something you love, snag it before it’s too late.
Dope Fit Chick
Dope Fit Chick is first and foremost a brand that motivates women in their fitness goals—but they also sell some very cute merch. Your next workout can be accompanied by a seriously adorable cropped sweatshirt, t-shirt or even a hat. Each piece is perfect for exercising or just wearing around the house.
