Volkswagen
A bizarre, racist video promoting Volkswagen’s new Golf 8 made its way to the company’s Instagram page … so the German car company’s saying sorry for what it calls an “insult to every decent person.”
The ad — which has been pulled, but not before spreading and being slammed on social media — shows a black man being forced away from a parked VW by an oversized white hand … before he gets flicked into a restaurant called Petit Colon.
That translates from French to the Little Colonist or Little Settler. So, yeah … pretty freakin’ racist.
A couple of company honchos — head of sales and marketing Jürgen Stackmann and group head of diversity Elke Heitmüller — are now on the apology tour. They acknowledge the racist content and say … “We understand the public outrage at this. Because we’re horrified, too.”
They add … “On behalf of Volkswagen AG, we apologize to the public at large for this film. And we apologize in particular to those who feel personally hurt by the racist content because of their own history.”
Speaking of history, VW’s isn’t great when it comes to racism … despite being the world’s biggest automaker. In light of that, Stackmann and Heitmüller say … “We’re ashamed of [the ad] and cannot explain how it came about. All the more reason for us to make sure we clear this up.”
In a separate statement, Volkswagen says “it does not tolerate any form of racism, xenophobia or discrimination.”
What they haven’t explained is why or how the ad was even produced.
Getty Images Camille Kostek is gracing the pages (and cover!) of Sports Illustrated Swimsuit again!… Read More
We are well on our way into summer! So, I thought today would be a… Read More
Sophie Turner wasn't sure she was ready to become a mom in her early 20s… Read More
Getty Images Chris Pratt has a laundry list of iconic roles under his belt, and… Read More
Lil Baby's planned music video in Atlanta sounded like a war zone after flurries of… Read More
Bravo The “Vanderpump Rules” reunion is already bringing the drama! Tuesday marked the first night… Read More