JANIE and JACK // THINK PINK Collection

I’m thrilled to announce my partnership with Janie and Jack to launch the TH!NK P!INK Collection! These limited-edition pieces benefit the Pink Agenda, a nonprofit funding breast cancer research and granting wishes through FAB-U-WISH. You can check out the cute pink-inspired campaign video on my Instagram handle. As many of you know, I started my career at Gap Inc. and over the years have kept in close contact with so many of my old colleagues. Last year, when my friend and mentor Shelly Walsh, SVP & GM of Janie and Jack, approached me about working together on this charitable initiative, I felt so honored, and of course, immediately agreed to get involved!

The Janie and Jack team and I collaborated on styling for the collection and creative direction for the campaign. I can’t tell you how much fun we had putting together the looks, styling the kids, and directing the shoot! From ruffles to frills to floral prints to stripes, this collection has a little something for everyone and is so easy to mix and match. We turned the set into a pink wonderland full of fun props, balloons of all sizes, and ALL of the streamers. Plus I learned how to skateboard.

Take a peek below at some of my favorite moments from the shoot and please check out the newly launched limited-edition collection here! Janie and Jack made a few women’s pieces for this special launch as well, a pink lace dress, and the white heart pocket tee that I am wearing in all of the fun shots you see in this post.

Above all, I hope you will join us in creating awareness and support for breast cancer research. Thank you to the Janie and Jack team for inviting me to play a role in this very powerful initiative!

XO, BEE

On Her: Feather Fringe Dress, Glitter Bow Flats  //  On Him: Linen Shirt, Gingham Bow Tie, Slim Jeans

Left, On Her: Striped Bow Dress, Flower Sandal  //  Right, On Her: Gingham Romper

On Him: Linen Shirt, Tie, Slim Denim

Left, On Her: Gingham Romper  //  Right, On Her: Gingham Top, Ponte Romper, Sheer Flower Sock

On Her: Ruffle Sleeve Heart Tee, Crochet Trim Jean

On Him: Slub Pocket Tee, Striped Swim Trunk

On Her: Gingham Top, Ponte Romper, Sheer Flower Sock

On Her: Floral Jumpsuit (this floral print is also available in a Dress and 1-Piece)

On Him: Slub Pocket Tee, Striped Swim Trunk

On Her: Striped Swimsuit, Paperbag Waist Short, Flower Sandal