Lip balm certainly won’t solve all of the world’s problems, but a certain smell or taste can easily become the aromatherapy that turns your day around in a matter of seconds. Such is the case with eos’s Flavorlab 2.0 collection, the second iteration of the #eosflavorlab created last year by a group of influencers across the globe. Think of it as the lip balm version of Pantone’s Color of the Year.
“#eosflavorlab is our opportunity to really push the boundaries of flavor creativity and be the authority on what the leading-edge flavors are,” says eos’ CMO, Soyoung Kang, who gave StyleCaster an exclusive first look at the newest range of flavor creations.
“Have you ever experienced tasting something that gave you such a visceral reaction, that it just transports you or your mood? It’s the warm spiced milk your mom used to make or your favorite green juice after a workout. That’s the feeling we were going after.”
Grab your micro-dose of self-care, also known as the eos Flavorlab 2 collection ($4.49) at Target now.
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The eos Flavorlab 2.0 collection is made up of four carefully-curated scents, all of which smell like therapy should feel. There’s EXHALE, a green apple tonic for when your chakras feels blocked and you need some alignment.
CHILL is a dreamy honey-lavender blend that will remind you of a warm cup of chamomile tea just before bed. When you need a pick-me-up in the middle of the day–or a wake-me-up first thing in the morning–the invigorating scent of cantaloupe and sweet ginger will give you a buzz without the caffeine crash.
And if you need to “shh” your mind, my personal favorite DREAM is the equivalent of a glass of warm vanilla milk with a sprinkle of cinnamon spice.
“While we couldn’t have predicted the depth of how anxiety-ridden we’re all feeling right now, we certainly had been noticing a general trend in people wanting to indulge in these micro-moments of self-care,” added Kang. “And applying lip balm is a small but frequent moment throughout the day, so why not make it a feel-good moment?”
We all deserve and quite frankly need a little self-care right now. There’s no such thing as too much water, sleep, stretching, and even lip balm. “Oh, and wine,” adds Kang. “Definitely wine.”
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