Brothers LaMelo, Lonzo and LiAngelo Ball are reportedly gearing up to ink a deal with Jay-Z’s Roc Nation.
Lamelo’s manager, Jermaine Jackson broke the news to ESPN.
“This was a family decision,” Jackson told the sports outlet. “This is now an extended family. They put together a beautiful game plan with Jay-Z. The basketball game is about to change. They are going to create something totally new.”
He continued, “We talked to several agents, but the family had good vibes with Roc Nation. I’ve known Jay-Z since I played for the Knicks, but this is what the kids wanted to do. Jay-Z is a master at what he does. He’s global. It’s power beyond power.
“This is something that they are building from the ground up together. They are brothers and they love each other and that’s how they roll. It’s all love. They don’t separate from each other.”
According to ESPN, Roc Nation will be in charge of negotiating marketing opportunities, including LaMelo Ball’s sneaker contract.