Bella Hadid’s FaceTime Jacquemus 2020 Campaign Is So Creative

While most of us are living in 10-year-old sweatpants with unwashed hair and eyebrows that look like a forest (OK, maybe that one’s just me.), Bella Hadid is out here shooting a major fashion campaign. And before you freak out, no she hasn’t been off in a studio with people while we’re all staying at home. Bella Hadid shot a Jacquemus 2020 campaign over FaceTime—Hold your applause. Yes, as I sit here and drink day-old coffee wearing a huge t-shirt and no bra, Bella Hadid continues to work as a model. Sometimes life doesn’t feel fair, but at least we get to enjoy the photos, right?

Led by French photographer Pierre-Ange Carlottie, Bella Hadid shot her latest model venture over FaceTime. I talked to my best friend while wearing a robe last night; Does that count? (I know it does not, but let me have this.) Alas, Hadid made it look all too easy, showing off the latest bags, sunnies and other stunning pieces from the Jacquemus 2020 collection—which were all, of course, delightfully summery. Maybe I’ll even attempt to do my own FaceTime photoshoot with all my old high school tees and see how it goes. Bella Hadid, you’re an inspiration.

Of course, I’d be lying if I didn’t say I’m partial to the colored see-through sunnies Hadid sports in several of the photos. Along with those sunglasses and the celeb-loved structural bag that defines Jacquemus’ aesthetic, this campaign will make you realize your summer accessories need a major upgrade. Leave it to Bella Hadid to make me want luxury items when I can’t even wear them anywhere.

This isn’t the first time we’ve seen Bella Hadid sporting Jacquemus looks, though. The model already has a relationship with the brand and designer, and has been spotted with the iconic Jacquemus bag more than once. We stan this collaboration, and hope to see more infamous Bella Hadid street style looks featuring this Jacquemus collection when 2020 resumes. Until then, there’s always FaceTime.

ACau/SIPA/Shutterstock.

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