The bank under fire for its Harriet Tubman debit card design says its sales are the only thing on fire … ’cause new and old customers are clamoring for the new debit card.
We’re told OneUnited Bank — claiming to be America’s largest black-owned bank — is seeing exponentially larger volume than usual after debuting the Harriet Tubman card. We’re told the bank is seeing 10x their normal volume in terms of bank account sign-ups, account holders requesting to switch to the new debit card design and banking inquiries.
It’s only been 72 hours … but OneUnited knows when they’ve got a huge winner ’cause they saw similar numbers back in 2016 after partnering with Killer Mike‘s #BankBlack movement.
The goal back then? Move money to black-owned banks. OneUnited claims more than $50 million in deposits was moved to black-owned banks across the country. This time around, OneUnited feels it’s got a hit on its hands based on the early numbers.
As we reported … OneUnited caught flak for the design but its president, Teri Williams, doubled down and said the bank stood behind its Tubman design. She added the bank is “unapologetically black” … so expect the card to stick around for a while.