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Even I’m surprised that drugstore makeup is already dominating my 2020 beauty routine. I’ve always been a high-low lady who doesn’t mind pairing a $50 foundation with a $3 lipstick. But as of late, I’m most impressed by the products with real estate in Target and CVS aisles, including what I believe to be some of the best drugstore mascaras. Like a nude nail polish or red lipstick, mascara has always been one of those products you spend what feels like an eternity looking for; specifically, one that will actually get used to the very last clump within a 3-month period.
Though some of the best formulas are admittedly still a few oldies, but goodies, like Maybelline’s pink and green Great Lash formula, there are some newbies coming for the crown, like the brand’s very own Falsies Lash Lift. Everyone’s got different lash goals, most of which are a more-defined curl, elongation, waterproof color or combo of the three. Whichever box you check off, there’s a mascara on this list that you’ll probably love.
Colourpop.
CoverGirl.
essence cosmetics.
Kiko Milano.
L’Oreal Paris.
L’Oreal Paris.
Maybelline.
Maybelline.
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