What Is Lagom? The New Lifestyle Trend That’s Taking Over 2020

A special kind of coziness dominated the way we approached the late 2010s. Hygge—a Danish word that conveys that comfortable, fuzzy feeling you get every time you enter a room full of fluffy pillows and blankets—pervaded our lifestyles. I’ve never sipped from so many mugs, purchased so many throws or dreamt of escaping to so many mountain homes. But where the late 2010s were about an excess of comfort, 2020 is about moderation. Enter: the lagom trend.

We’ve done a kind of collective about-face from hygge and the trendy minimalism that preceded it, and instead landed somewhere between the two. These days, life is about lagom, a Swedish word meaning “just the right amount.” (It’s as if we had to navigate our own Goldilocks and the Three Bears narrative and we’ve finally found our “just right.”)

Lagom isn’t about scarcity or abundance; it’s about balance. You can buy plants without turning your apartment into a greenhouse. You can stock up on pillows and blankets while keeping your bedding solidly white. You can line your shelves with decor without making them feel cluttered. Lagom is neither a minimalist’s nor a maximalist’s paradise—it’s a sweet spot for everyone else.

In case you’re having trouble conceptualizing this enigmatic Swedish concept, we’ve compiled all the lagom pieces you need to jump on this home decor trend.

CB2 Matador Shearling Chair

A handsome chair with some cozy shearling. Get you a seat that can do both.

STYLECASTER | Lagom Decor Trend

The Sill Beginner’s Plants Collection

It’s not a truly lagom home if there aren’t any plants in it. And The Sill makes it easy with this perfectly curated trio.

lagom decor bendmore slate pillow

With a textured and architectural design rendered in an earthy slate color that hovers between blue and gray, this throw pillow is decidedly neither minimalist nor maximalist. And that makes it the perfect addition to your newly lagom home.

STYLECASTER | Lagom Decor Trend

Urban Outfitters Ansel Table Lamp

A vintage-inspired lamp for under $89? YES, PLEASE.
STYLECASTER | Lagom Decor Trend

West Elm Hemp & Cotton Solid Duvet Cover & Shams, From $33

Lagom calls for a bed that’s overflowing with comfy pillows but minimalist in design and hue.

STYLECASTER | Lagom Decor Trend

CB2 Hoxton Leather Loveseat

We are positively in love with this couch.
STYLECASTER | Lagom Decor Trend

Urban Outfitters Safi Floor Mirror

Not your average floor mirror—and yet, it’s boldly minimalist.

STYLECASTER | Lagom Decor Trend

CB2 Allegro Wood and Leather Chair

A gorgeous piece that gives off both vintage and modern vibes.
STYLECASTER | Lagom Decor Trend

West Elm Shape Studies Vases, From $12

These stone-like earthenware pieces are strikingly gorgeous—both with flowers or on their own.

STYLECASTER | Lagom Decor Trend

West Elm Donut-Shaped Candle, Originally $19

Transform your space with this candle that’s simple yet sculptural.

STYLECASTER | Lagom Decor Trend

Urban Outfitters Leni Leaning Mirror

A simple mirror and coat rack that’ll inspire you to embrace that less is more lifestyle.

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