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Kylie Jenner‘s viral “rise and shine” moment had an even bigger impact than you might’ve seen on Twitter or Instagram … it hit a 10-figure benchmark on another platform.
Sources at the video creation app, TikTok, tell us the hashtag #RiseandShine hit a billion views this week … just days after Kylie’s mom-voice singing for baby Stormi went viral and took over the Internet.
That’s not to say her OG clip was viewed a billion times on TikTok. There have been countless recreations of the moment, but that’s how many times people have watched #RiseandShine related content.
Yes, that’s TikTok’s fastest-growing trend. Here’s the breakdown on Kylie’s stats.
On October 16 — the day Kylie posted her melodic voice — #RiseandShine hit 4 million views in one day. One day later it skyrocketed to 70 million views … and by Sunday night, we’re told #RiseandShine hit the billion mark.
We know Kylie and some other Kardashians have deals in place with certain social media platforms — but she does NOT have one with TikTok.
There’s a billion reasons why someone might wanna get on the phone. Just sayin’ …