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I know lash extensions and falsies are the go-to for, like, everyone (at least in my circle of friends). However, I still have faith that the best of the best of the best mascara in 2019 can still make any set of natural lashes look just as luscious and voluminous. And the best part is that most of the top-rated ones don’t require a designer budget because they’re sitting in the drugstore waiting to become everyone’s new cult fave.
A mascara worthy of repeat purchases needs to possess several standout qualities. First, it should have a wand applicator that’s able to evenly distribute product so it doesn’t create clumps before you even walk out the door. Second, the formula itself shouldn’t be so watery that it barely makes a difference or so thick that it feels impossible to swipe on. It should also include at least one ingredient that carries conditioning benefits, thus making removal more seamless while encouraging longer and stronger lashes over time. (I’m not asking for much, right?)
Finally, quality mascara certainly isn’t limited to a certain price bracket. As much as I love my Diorshow Mascara, I also stan for Maybelline’s classic Great Lash Mascara, because balance is everything. So without further ado, here are 20 of the most affordable and effective formulas with the beauty editor stamp of approval.
Ardell.
Ardell Faux Mink Multi-Layering Mascara
$9.99 at Sally Beauty
Butter London.
Butter London Power Up Mascara
$20 at Ulta
Catrice Cosmetics.
Catrice Cosmetics Pret-A-Volume False Lashes
$6.99 at Ulta
Colourpop.
Colourpop BFF Volumizing Mascara
$6 at Colourpop
COVERGIRL.
COVERGIRL Lash Blast Active Mascara
$9.49 at Ulta
e.l.f. Cosmetics.
e.l.f. Smudge-Proof Mascara
$6 at Ulta
essence cosmetics.
essence cosmetics You Better Work! Volume & Curl Mascara
$4.99 at CVS
Flower Beauty.
Flower Beauty Warrior Princess Mascara
$10 at Flower Beauty
Kiko Cosmetics.
Kiko Cosmetics Green Me Volume Mascara
$16 at Kiko Cosmetics
L.A. Girl Cosmetics.
L.A. Girl Volumatic Lash-Lifting Mascara
$6.99 at Ulta Beauty
L’Oreal Paris.
L’Oreal Paris Waterproof Telescopic Mascara
$10.99 at Ulta
Lottie London.
Lottie London #curlboss Curling & Lifting Mascara
$7.95 at Ulta
Maybelline.
Maybelline Snapscara Mascara
$7.99 at Ulta
Milani Cosmetics.
Milani Most Wanted Lashes Mascara
$9.99 at Ulta
NYX Cosmetics.
NYX On the Rise Volume Liftscara
$11 at Ulta
Revlon.
Revlon So Fierce! Mascara
$6.29 at Ulta
Sephora.
SEPHORA COLLECTION Lashcraft Defining Mascara
$12 at Sephora
Makeup Revolution.
Makeup Revolution The Waterproof Revolution Mascara
$10 at Ulta
VDL.
VDL Mascara Expert Eyebomb Boosting Fixer
$20 at Ulta
Wet N Wild.
Wet N Wild Lash Renegade Waterproof Mascara
$5.99 at Ulta
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