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Just when I think I’m done with Target for at least a month, it pulls me back in…to the beauty aisles specifically. Perhaps more than any other discount store, it’s upgraded the cosmetics section to include products that even a beauty editor like myself–with plenty of freebies sitting at her desk–would spend her hard-earned money on. And as far as June is concerned, the new Target beauty drops aren’t just practical; they’re also too cute to not show off.
Though pretty packaging isn’t my sole motivation for actually buying something, I’m not ashamed to admit that it definitely helps. Plus, #shelfies are too irresistible and even the most skeptical, laid-back beauty enthusiast (aka me) wants to indulge every once in a while. If you find yourself in the same scenario, these products are camera-ready, but won’t put you in the debt as you quite literally do it for the ‘Gram. For instance, why spend $40 on a gel manicure that will be a pain to remove anyway when you can just use $12 nail stickers to accessorize your nail beds in half the time (polish optional)?
And who needs to spend money on an expensive facial when you can pick up a brightening mask and elevate a dull complexion from the comfort of your couch? In case you can’t tell, we’re thinking smarter, not harder. Keep scrolling and try not to buy each and every one of Target’s latest beauty debuts.
INKED by Dani.
INKED by Dani Temporary Tattoos
Dani Egna’s hand-drawn, celebrity-inspired creations are hitting Target shelves and I couldn’t be more excited. The pack options available are: “Black and White,” “Trendy,” “Luck & Magic,” “Geometric,” “Inspired,” and “Expression.”
$12 at Target
Olive & June.
Olive & June Fruit Salad Nail Art Stickers
The Los Angeles-based brand launched some of these nail stickers on their site two months ago, but now Target shoppers can add them to cart too.
$7.50 at Target
Olive & June.
Olive & June Lovely Day Nail Art Stickers
My personal faves are these summer-themed ones, complete with rainbows, florals, and cherries.
$7.50 at Target
Olive & June.
Olive & June My BFF is a Llama Nail Art Stickers
And now I’m dreaming of a southwest road trip. How can you not love tiny cacti?!
$7.50 at Target
Sonia Kashuk.
Sonia Kashuk™ Clutch Makeup Bag
Kashuk has been Target staple for years, so I’m hardly surprised to see her adding new essentials just in time for summer. This time around, it’s all about beauty storage.
$9 at Target
Sonia Kashuk.
Sonia Kashuk™ Makeup Bags And Organizer Classic Kit
Keep it cute and organized in this floral dream.
$14.99 at Target
Sonia Kashuk.
Sonia Kashuk™ Traveller Makeup Bag
And how could you not love a two-fer, especially when it’s time to catch a flight?
$14.99 at Target
Tanologist.
Tanologist Face + Body Drops
Makeup artist and beauty influencer Lottie Tomlinson is the brain behind this clean, customizable, and most importantly–affordable–tanning brand. The best part of this Target exclusive is that every product is formulated so you don’t have to worry about streaks or transfer.
$19.99 at Target
Tanologist.
Tanologist Express Tan Self-Tan Mousse
Each product comes in a light, medium, or dark formula and upon application, it adjusts to your natural tone for a faux glow that looks real.
$16.99 at Target
Tanologist.
Tanologist Express Tan Self-Tan Water
Spray this odorless formula onto dry skin for gradual color or use as a hydrating makeup setting spray.
$16.99 at Target
Versed.
Versed Skin Soak Rich Moisture Cream
The little-sister brand to Target’s Who What Wear fashion label just debuted and all of the products are vegan and cruelty-free, as well as color-coded so you can easily identify when you forget a name.
$17.99 at Target
Versed.
Versed Photos, Please Brightening Tightening Mask
This kaolin clay mask is the express route to a brighter complexion. The packaging reminds me of a Capri Sun; in other words, I’m sold.
$10.99 at Target
Versed.
Versed Keep It Supple Body Oil
Ditch that heavy lotion and get with this luxurious, lightweight oil instead.
$14.99 at Target
Olika.
Minnie by OLIKA Robin’s Egg Natural Hand Sanitizer
This adorable bird-shaped hand sanitizing spray is an all-natural formula made with aloe vera and soothing essential oils.
$6.49 at Target