Exclusive Details
LaVar Ball is NOT folding the Big Baller Brand — in fact, it’s the opposite — he’s expanding BBB with plans to make it bigger than ever, TMZ Sports has learned.
LaVar has had some big problems with BBB recently — claiming cofounder Alan Foster stole a FORTUNE from the company and his son, Lonzo Ball.
Lonzo was so pissed he sued Foster for more than $2 mil and later covered up the BBB tattoo on his arm … which many people considered a death blow to the brand. In the wake of the chaos, the BBB website was also taken down.
But now, we’ve learned LaVar is in the process of building a new BBB team with plans to get back into the sportswear game and expand into other markets as well. He’s already made some key hires.
Our sources tell us LaVar and his team are currently working on a battle plan and hope to get everything up and running again very soon.
LaVar launched Big Baller Brand back in 2017 — selling ZO2 sneakers for a whopping $495 per pair. A bunch of influential celebs snatched up the shoes including Jay-Z who bought 3 pair.
Lonzo Ball was drafted by the L.A. Lakers later that year with the #2 overall pick in the 2017 NBA Draft.